The year is 2021 and you’re ready to make a success of your business with digital marketing.
Dive in and get comfy with our indispensable guide to success.
Digital Real Estate
Digital marketing has been growing exponentially for for 20 years and shows no sign of slowing down.
Thanks to the awesome power of the Internet, it’s never been easier to find a niche and bring your idea to market. Most business now have some digital real estate, whether that’s a blog, a website or a presence on one or more social media platforms.
Like any real estate, these require regular maintenance.
They can work incredibly hard for you or become a drain on your time and money.
Digital Brand Identity
We live in a digital world where your clients and customers might not speak to you in person or hold the product in their hands before buying. Everything they use to make a buying decision will be influenced (for better or worse) by digital marketing.
This is good news in many ways, it’s easier to set up an e-commerce site than it is open an office or a store, but if it’s easier for you, it’s easier for your competition too.
Setting up is relatively easy to achieve, it’s doing it really well that is challenging.
If you don’t know where to start, start anywhere. #digitalmarketing #businessonline #makeitmostvaluable
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Digital Marketing Research
Use social media and search engines to see what people are saying about similar products.
Our favourite tool at the moment is Answer the Public they have a free version too!
Look at the customer reviews, is there room for improvement?
Look at the prices: their margin could be your profit.
Audience
If you did your research thoroughly, you will have some really good insights into who your audience (customer base) is, where they hang out online and what other things they’re interested in.
While there are many apps and programs which can deliver audience insights, our Most Valuable advice is to spend time on the platforms, watch the conversations developing, follow the hashtags.
This will give you real insight and improve your foresight too.
Digital Content Marketing
Your logo, palette and branding must be instantly attractive and speak to your product and brand values.
Customers make up their minds very quickly online and you won’t get a second chance to make a first impression.
Content (copy, images, video or animation) must be informative, persuasive and entertaining. The importance of having everything looking and working perfectly online cannot be over-stated.
We recommend Canva and Adobe for creating content.
Test
Search engines and social media platforms are brilliant forms of communication. You have a global presence which is open for business 24/7 and 365 days of the year.
They are also incredibly good at collecting data and delivering insights so you can track in real time whether your audiences respond more to information, aspirational images or even the dreaded inspirational quote.
All of these tools are available for ‘free’ but you will need to invest time and attention to detail in order to get it right.
Begin
Call us business hippies all you want, but we believe there is power in beginning. Mistakes can be made and mistakes can be rectified but time marches on regardless.
Don’t let perfection stand in the way of good.
Begin something today.
Drop us a line below.
We are a friendly bunch with a genuine passion for all things digital.
We can give you a professional opinion and a quote for services over the phone or just some informal advice on getting started.