Targeted Advertising is Changing the Game

Targeted Advertising is Changing the Game for Small Business Owners Post-Pandemic.

SMEs have faced many challenges throughout the Coronavirus pandemic.

Many have had to rely on government support such as the furlough scheme and are keen to turn a profit again after months of heavy losses.

The terrain has been tough and some, sadly, have not survived.

Others have been able to use technological innovations and harness their own grit and ingenuity.

These business owners have navigated choppy waters, pivoted, and must now become even stronger as we enter the post-pandemic era.

Yet, throughout all of this, the latest research shows that the biggest concern for SME owners – in the long and short term – is attracting new customers.

targeted advertising is changing the game

Targeted Advertising is Changing the Game

The problem of how to attract new customers is not a new or unique. The potential solutions have evolved rapidly, however, and will continue to do so.

Technological innovations have changed the game within digital marketing, search engines and social media.

We have opportunities now we could only dream of before.


SME owners think carefully about Return on Ad Spend (ROAS).

Word of mouth and referrals beat every other form of advertising.

Reputation is karma, and in business good karma means profit.

We think of word of mouth as being ‘free’ but In reality it is an unexpected return on a shrewd investment made years ago.

Word of mouth takes time to build and is almost impossible to predict or track.

Prestigious Association

Mail Metro Media is a well-established, successful and respected media owner with a history of representing the interests of British SMEs.

We at Most Valuable are proud to be recognised as a Platform Partner by Mail Metro Media. Our business is digital marketing and we see this as a brilliant opportunity for independently owned businesses to reach and convert new customers.

As Platform Partners, we can offer you packages which give you control over who sees your ads.

We’ll use the latest innovations to bring you rich and detailed audience insights.

We can deliver your message straight to the hearts and minds of your future customers, with a range of nationally recognisable brands and highly engaged audiences across all age groups,

These are the customers who will provide your business with ‘free’ word of mouth for years to come.

Targeted Means Targeted

When we say targeted, we mean targeted.

You can select your audience based on where they live, how old they are, whether they’re male or female. Or you can select Content you want to be featured with, such as Money or Health.

Or you could target your audience based on Content and Demographics at the same time.

You can even choose the device they’ll see your ad play on – or whether you want to use a static creative or video.

The possibilities are almost endless.


As all SME owners know: nothing is guaranteed and we have to be on top of our game.

The quality of your creative matters (we can help with this if you need it), the quality of your work and your local reputation matters.

There is more to running a successful business than a clever advertising campaign.

But a clever advertising campaign sure helps.

Every Penny Counts

SME owners think differently to heads of large corporations.

Business is personal for us.

You would like to know what you could expect, naturally, since no one can guarantee the results of any campaign.

You’re interested in the costs, of course.

You’re also interested in the value.

You’d love to see some results typical of those our clients have achieved.

digital marketing agency uk
targeted advertising for SMEs

Targeted Advertising is a Safe Bet

SME owners are used to taking calculated risks, it’s what makes our world go around.

Everything in business is a gamble. Targeted advertising in the form of packages we offer are as safe a bet as you will find.

We can increase the profile and prestige of your brand locally by using the power of association with nationally recognised brands.

We can also convert the interest into activity – and profit.

Winner Takes All

We have insights, case studies and tools we can share with you in more detail.

We’re passionate about this subject because digital marketing is our business and we are an SME too.

Our business changed as a result of the pandemic.

We know what it means to have to adapt to survive.

Fortune favours the brave, and those who bounce back quickly will get an advantage on their competitors. As an agency with experience in both digital marketing and PR, we know how to craft a compelling narrative. We also know how to make sure your campaign converts warm fuzzy feelings into cold, hard sales.

It’s been a tough time no doubt, but the opportunities exist to turn things around.


How We Help

Most Valuable is a boutique, full-service digital marketing and PR agency.

Delegation is the art of good management, it pays dividends to hand tasks over to people who will do a good job for you.

We offer Content Creation in the form of video, audio, eBooks, audio books, online courses and more.

As a full-service agency, we offer Copywriting Services to make sure your Ad spend is an investment, not a cost.

We also offer integrated innovations such as automated CRM, funnels, and retargeting.

You can make use of all of these services or none, it’s up to you.

Most Valuable is proud to be recognised as a Platform Partner of Mail Metro Media and to dedicate our business to keeping up to date with the latest trends and research.

Our close working relationship with media owners means we know first when space becomes available.

We are also the first to know about discounts and promotions – all of which we can pass on to our clients.

Choose Most Valuable Advertising because targeted advertising is changing the game for SMEs.


Digital Marketing: 7 Steps to Success

The year is 2021 and you’re ready to make a success of your business with digital marketing.

Dive in and get comfy with our indispensable guide to success.

Digital Real Estate

businessman showing liquidity of real estate sales and profit
Digital Real Estate is an investment that can go up or down in value.

Digital marketing has been growing exponentially for for 20 years and shows no sign of slowing down.

Thanks to the awesome power of the Internet, it’s never been easier to find a niche and bring your idea to market. Most business now have some digital real estate, whether that’s a blog, a website or a presence on one or more social media platforms.

Like any real estate, these require regular maintenance.

They can work incredibly hard for you or become a drain on your time and money.

Digital Brand Identity

We live in a digital world where your clients and customers might not speak to you in person or hold the product in their hands before buying. Everything they use to make a buying decision will be influenced (for better or worse) by digital marketing.

This is good news in many ways, it’s easier to set up an e-commerce site than it is open an office or a store, but if it’s easier for you, it’s easier for your competition too.

Setting up is relatively easy to achieve, it’s doing it really well that is challenging.

If you don’t know where to start, start anywhere. #digitalmarketing #businessonline #makeitmostvaluable

Digital Marketing Research

digital marketing research
How to Do Your Own Research

Use social media and search engines to see what people are saying about similar products.

Our favourite tool at the moment is Answer the Public they have a free version too!

Look at the customer reviews, is there room for improvement?

Look at the prices: their margin could be your profit.


If you did your research thoroughly, you will have some really good insights into who your audience (customer base) is, where they hang out online and what other things they’re interested in.

While there are many apps and programs which can deliver audience insights, our Most Valuable advice is to spend time on the platforms, watch the conversations developing, follow the hashtags.

This will give you real insight and improve your foresight too.

Digital Content Marketing

cheerful young woman screaming into megaphone
Content Marketing is key to the success of any digital campaign in 2021

Your logo, palette and branding must be instantly attractive and speak to your product and brand values.

Customers make up their minds very quickly online and you won’t get a second chance to make a first impression.

Content (copy, images, video or animation) must be informative, persuasive and entertaining. The importance of having everything looking and working perfectly online cannot be over-stated.

We recommend Canva and Adobe for creating content.


Search engines and social media platforms are brilliant forms of communication. You have a global presence which is open for business 24/7 and 365 days of the year.

They are also incredibly good at collecting data and delivering insights so you can track in real time whether your audiences respond more to information, aspirational images or even the dreaded inspirational quote.

All of these tools are available for ‘free’ but you will need to invest time and attention to detail in order to get it right.


Digital Marketing

Call us business hippies all you want, but we believe there is power in beginning. Mistakes can be made and mistakes can be rectified but time marches on regardless.

Don’t let perfection stand in the way of good.

Begin something today.

Drop us a line below.

We are a friendly bunch with a genuine passion for all things digital.

We can give you a professional opinion and a quote for services over the phone or just some informal advice on getting started.